Memes have emerged as the latest means to generate a high level of user engagement. In fact, the effect of memes on marketing strategies is so profound that marketers are increasingly deploying creative approaches to design high quality and resonating memes to serve their marketing requirements.
Memes are graphical images that can be easily shared and are designed to strike a chord with the target audience.
Since these are easy to create and share, it is observed that these are perfect for viewers in connecting with a brand or service without requiring much effort from the marketer’s side.
These are usually designed around a current industry trend or even and can help your audience relate to your brand in a much better way.
They are a sure-shot way of gaining new followers on social media and keep the existing ones entertained and connected with your brand. In this post, we will be looking at a few effective ways to get the most out of meme marketing. Let’s begin!
Guidelines for Leveraging Memes For Your Brand
Like all marketing strategies, meme marketing too requires a specific set of guidelines to be followed to attain an optimal impact on your overall marketing performance.
Here are a few basic pointers that every marketer must keep in mind before jumping on the meme marketing bandwagon.
- Ensure the meme’s consistency with your brand’s voice
Acquiring a funny and business casual tone at the same time might seem tricky for marketers. Incorporating a funny profile while maintaining adherence to your brand’s voice is perhaps one of the stumbling blocks in deploying an effective meme marketing strategy for your brand.
But once you get past that, memes have the potential of enhancing your reach significantly.
Whether it’s carefully crafted Drake memes using a tool such as this one here, or just random humorous images that have a context, memes can help your brand in scaling new avenues of brand awareness and recognition in your target audience group.
You must ensure that the memes you send out are authentic, original, and not too conservative. This shows your audience that your brand has a personality and can be immensely helpful in setting you apart from the competition.
If your memes delight the end-viewer, your brand’s profile is more likely to be shared and you can reach an even larger audience. In fact, perfectly crafted memes can act as valuable lead magnets that drive sales and conversions in the long run.
- Build a catalog of memes
There are millions, if not billions of memes floating around the web that can serve as a pallet to your marketing requirements. Online meme resources have grown so broad that there is a meme for almost every occasion, feeling, emotion, or marketing trends.
Once you settle on a meme template, you simply need to add a caption to the image and voila! You have a share-worthy relatable content ready within minutes.
There are two ways through which you can go about creating memes. The primary method is to use existing meme templates in which you can incorporate your captions or text.
Another method is by designing a unique meme that is exclusive to your brand. Exclusive content garners more eyeballs than the content that is already available elsewhere so it’s crucial to pick your choice wisely.
A prime example is Netflix’s meme marketing campaign. They are constantly on the edge of publishing high-quality memes that are relevant to their community and help them in gaining enormous popularity over social media channels.
They smartly steer away from offensive memes like these here and push highly engaging content that is funny and connects effortlessly with their target audience. They do this by building a robust library of memes that can cater to any social trend and keeps their social media engagement levels sky-high.
- Integrate memes in your social media content
Marketers are increasingly looking for innovative means to deploy meme marketing techniques.
Not only is it highly important for generating engagement on your social media channels, but they also help your brand in gathering an audience base that is on a constant lookout of your content.
An easy way to generate content for sharing on your social channels is by screenshotting tweets. You can choose tweets from accounts that regularly post funny or relatable content.
Just ensure that you credit the original tweet creator in your social media post. Memes integrated into your social media posts can prove to be very helpful in drawing new followers to your brand and keeping them hooked on to your content.
You can also reach out to your social media follower base and organize a meme designing competition of sorts.
Once you get a large enough collection of user-generated memes, you can then rank them as per their appeal and post the top-ranked ones on your social channels.
It is crucial that you deploy this step by keeping in mind the legal aspects of user data processing and its best to ask for permission beforehand.
Memes are increasingly growing in popularity and you can already see their influence growing by leaps and bounds.
Platforms like Reddit, Facebook, Tumblr, IGTV, Pinterest, Twitter, and various other niche social platforms are already witnessing a surge in the deployment of this newfound promotional medium.
If you believe that the meme that you created is humorous, touches the audience’s creative processes, or is highly insightful, it’s best to use your judgment and publish it on the right social channels.
If you are still mulling over the idea of creating memes for promoting your product or service, the best time to begin would be now!